_able Partners

Able Partners is a venture capital firm based in New York City focused on early-stage consumer investing. Founded by Amanda Eilian and Lisa Blau, both Harvard Business School alumni with deep roots in entrepreneurship and institutional investing, the firm targets emerging consumer brands with particular emphasis on health, wellness, and lifestyle categories. The partnership brings together a rare combination of operational experience, financial expertise, and category knowledge that distinguishes it from traditional venture funds.

Amanda Eilian, Founding Partner, draws on a multifaceted background spanning private equity, mergers and acquisitions, and technology entrepreneurship. As co-founder and President of Videolicious, an enterprise video creation platform backed by Amazon and ultimately acquired by Squarespace, she built a product used by over 5 million users across 103 countries, including major Fortune 500 enterprises. Her earlier work with Capitol Acquisition Corporation, a SPAC that evolved into Two Harbors Investment Corp. — the third largest mortgage REIT in the United States — reflects deep capital markets expertise.

Lisa Blau, Founding Partner, has spent more than a decade investing in early-stage consumer brands with a specific focus on health and wellness. Her perspective is grounded in her own entrepreneurial experience within the category, giving her firsthand insight into the challenges and opportunities facing founders building consumer businesses from the ground up.

Alison Ryu, Partner, brings over a decade of investing experience across consumer and healthcare sectors. Previously a General Partner at CircleUp Growth Partners, she led investments in early-stage consumer brands and has also served as an operator on the executive team of Backcountry, a TSG Consumer portfolio company. Her earlier experience includes investment banking in the Consumer & Retail Group at J.P. Morgan and a Vice President role at TSG Consumer. She has held board positions at Kosas Cosmetics, The Coconut Cult, and Nutpods — all notable brands in the consumer packaged goods space.

Collectively, Able Partners focuses on backing founders at the earliest stages of building consumer companies, leveraging the team's blend of operational, strategic, and financial expertise to support portfolio companies through growth. The firm's geographic presence spans New York City and San Francisco, and its investment thesis is centered on the evolving consumer landscape, particularly where health, wellness, and innovation intersect.