Switch Beverage Company

A beverage company producing carbonated 100% fruit juice drinks sold under The Switch brand, positioned as a direct alternative to conventional fruit-flavoured soda. The central proposition, carried in the brand's tagline '100% of what you want... 0% of what you don't', is that the drinks deliver the carbonation and sweetness of soft drinks with no high-fructose corn syrup and no added sugars of any kind — all sweetness comes from the fruit juice itself. Every variety is built on a base of carbonated fruit juice made by combining juice concentrates with carbonated water, and each is fortified with ascorbic acid to deliver 70% of the recommended daily allowance of vitamin C per serving. Two varieties are documented on the site. Black Cherry blends carbonated apple, grape and cherry juices with natural flavours and vitamin C, using cherry juice to carry the flavour over a crisp carbonated base. Fruit Punch is a more complex blend, combining carbonated apple, grape, cherry, carrot, black currant and pineapple juices with natural flavours, citric acid and vitamin C, with the pineapple, orange, cherry and grape notes driving the punch character. Full ingredient declarations are published for every product, reflecting a transparency-led approach to the no-added-sugar claim. The product format is a carbonated juice drink aimed at consumers — particularly parents and health-conscious soda drinkers — looking to move away from sweetened carbonated soft drinks without giving up the format. The website is limited to brand and product information plus a supply chains act disclosure, and does not describe the company's manufacturing facilities, co-packing relationships, certifications or retail distribution footprint, so no claims are made about those here.