MACRO GROUP Handels-GmbH

An Austrian wholesale food and consumer goods distributor operating a cash-and-carry market and an online B2B shop for trade customers. The company supplies supermarkets, retail chains and other institutions with more than 5,000 different products shipped directly from its warehouses, which it describes as high-technology facilities. Its own framing of its range is broad: if an item belongs on a supermarket shelf, it is likely to have left one of its warehouses. The catalogue is organised into a wide set of grocery and non-food categories, including beverages, dairy and cheese, meat products, sweet and salty snacks, general foodstuffs, olives, spices and seasonings, specialty foods, personal care and cosmetics, household and cleaning products, fresh meat, fish, and fruit and vegetables. Products listed on the site indicate a strong emphasis on international and ethnic grocery lines alongside mainstream European brands, with examples including Korean instant noodles, grated mozzarella, canned kidney beans and Turkish fermented turnip juice. The shop interface is offered in German and Turkish, reflecting a customer base that includes Turkish and international grocery retailers in the Austrian market. Operations are run from a head office and cash-and-carry collection market at Laxenburger Strasse 365/A8 in Vienna, supported by a separate distribution warehouse at Eco Plus Park in Bruck an der Leitha. Trade customers must register with the company before ordering, and registered customers are supplied on invoice. Minimum order values are tiered by delivery zone: 500 euros within Vienna, 1,000 euros for the surrounding area within roughly 20 kilometres, and negotiated terms for destinations beyond that. The company positions itself on fast delivery, service quality and product quality, and offers a full catalogue plus a professional search tool for buyers working through its assortment.