Izze Beverage

A sparkling beverage brand built on a single formulation idea: real fruit juice combined with a splash of sparkling water, positioned between a juice and a soda. Marketing copy on the site plays on that pairing — 'hello juice. meet fizz.' — and describes the drinking experience as bold flavour with a measured level of carbonation rather than the heavier sweetness and fizz of a conventional soft drink. The line is organised by flavour, with a flavour finder as the primary navigation route into the range and an invitation to 'discover all flavors'. Product claims are carried consistently: real fruit juice plus sparkling water, with bold flavour as the stated point of difference. The brand's origin story is set in Boulder, Colorado, where it was created by two friends, Todd Woloson and Greg Stroh, while taking a break together over a drink. That founder-led, Colorado provenance forms the core of the brand narrative alongside the fruit-juice-plus-fizz formulation. The site is a consumer brand property focused on flavour discovery and brand story; it does not publish detail on bottling and canning operations, production facilities, co-packing arrangements, certifications or distribution partners, so no claims are made about those here.