Icon Brands

A designer and manufacturer of adult pleasure products sold through retail distribution and its own e-commerce storefront. The business competes primarily on price-to-quality ratio, repeatedly positioning its products against rivals selling comparable items at two to three times the price. Its best-known line, The Nines, launched in 2015 and passed one million units sold by February 2025; the range includes prostate stimulators retailing at $12.99 and $14.99 against competitor shelf prices around $40.99, and silicone rings sold at roughly half the price of the nearest competitor. Materials engineering and moulding are the company's stated technical differentiators. Products are built primarily in TPR (thermoplastic rubber) and silicone, and the company invests in tooling development rather than surface finishing. After more than a year of trial and error working with Asian master-molders, it developed a double-layer pour process that lays down two colours in a single continuous TPR mould — a genuinely two-material part rather than a dye applied over a base colour — first used commercially in the 'Coeds io Disgrace' item, which became a bestseller in the Hey 19 line. A related two-tone TPR product, Shades, was singled out by ColorVision Magazine, a commercial design publication circulated in Europe and beyond, in the NewsFlash section of its March 2025 online supplement, which described it as an unusually accomplished blending of two tones of TPR in a pleasure product. Product development therefore runs through an offshore master-moulding supply chain, with design, brand and go-to-market handled in-house. The commercial model combines wholesale into the adult retail channel — the pricing comparisons are framed in terms of shelf position alongside competitors — with a direct e-commerce store organised into featured collections. The company operates an affiliate programme for online partners and runs a customer newsletter promoting exclusive offers and new arrivals, and maintains a blog used for product news and trade coverage. Customer service is handled through a toll-free line and web contact form. Note that this record describes an adult novelty manufacturer; the site carries no food, beverage or CPG ingredient operations of any kind.