AUJAN INDUSTRIES

The company is a diversified holding group with operations spanning fast-moving consumer goods (FMCG), hospitality and real estate, and packaging materials. Tracing its roots back more than a hundred years as a family business, the group has built its portfolio around brand-building and market-development skills, combined with industry experience, to drive growth across the Middle East and Africa. Its stated strategy centers on capitalizing on the rapid economic growth occurring across these regions, and it invests in and partners with a range of international companies to build organizational capabilities and generate stable investment returns. Wherever it operates, the group emphasizes an active local presence, contributing managerial expertise and local market knowledge, and it takes into account the community, people, and environment surrounding its operations. Within its beverage business, the group's affiliated beverage manufacturing and distribution arm holds the authorized rights to manufacture and distribute the Rani and Barbican brands and serves as the licensed manufacturer for VIMTO across the Middle East. In 2014, this beverage business acquired a majority stake in a Lebanese beverage company, becoming the manufacturer and distributor of Coca-Cola, Pampa, and several other brands in Lebanon. The beverage arm was established in 2012 through a partnership between The Coca-Cola Company and the holding group, and it operates three manufacturing facilities located in Dammam, Saudi Arabia; Dubai, United Arab Emirates; and Beirut, Lebanon, with a fourth facility announced in 2014 for Cairo, Egypt. Beyond beverages, the group's broader portfolio includes hospitality and real estate holdings, such as branded hotel properties in the Middle East and Africa region, as well as packaging materials operations supporting its wider industrial activities. The organization describes itself as proud of its long history and focused on continued growth of its brand portfolio and manufacturing footprint across its core Middle East and Africa markets.