21 Holdings

21 Holdings LLC (21H) is a wholly-owned subsidiary of The Jel Sert Company and has all the advantages of an established, sizeable infrastructure as its parent company. 21H is a fully licensed and bonded distillery, winery, and brewery that specializes in ideating, developing, and manufacturing alcoholic freezable pops. In April of 2021, 21H launched SLIQ Spirited Ice into the marketplace. The SLIQ brand represents a premium spin in an emerging category, providing retailers and consumers four different variety packs with four different spirit bases: Vodka, Agave, Rum, and Whiskey. The reception in markets across the country has been phenomenal, creating continued huge demand for 2023 with plans for continued retail expansion & new innovation. With a parent company serving as the category leader in shelf-stable, freeze-at-home pops – with more than 60 years of experience in formulations and production – 21 Holdings is ideally positioned to create the most reliable, highest quality supply in the category. Market and consumer support, as well as the aforementioned exciting pipeline of innovation, will keep SLIQ Spirited Ice products at the forefront for years to come.