Smart Innovation: How to Grow Without the Guesswork

Most new CPG products don't make it past their first two years — not necessarily because the idea was bad, but because of when, what, and how they launched. This webinar with Erica Tam, SVP of Brand at Bloom Nutrition, and Emily Grodon, Founder and CEO of Evergreen, covers how to decide what's actually worth launching, when to launch it, and how to grow your line without cannibalizing the business you already have. You will learn: *How to evaluate whether a new product idea is actually worth pursuing *How to time a launch for maximum impact *How to spot and avoid cannibalizing your existing SKUs *What retailers look for before saying yes to something new *How to build a plan that holds up past year one