Sahra Nguyen

Building a differentiated brand is only half the battle. The other half is making sure consumers actually understand why it matters.Join Sahra Nguyen, founder & CEO of Nguyen Coffee Supply, and Kyle Nguyen, co-founder of Lucky Ox, to discuss one of the biggest challenges growing brands face: how to stay true to what makes your product unique while communicating it in a way that resonates with mainstream consumers. You will learn:How to figure out what consumers actually care about—and build your messaging around it instead of your assumptionsHow to use Meta ads, Google Search Console, and customer reviews to test positioning before investing in itWhy "meeting consumers where they are" isn't always the right strategy—and when to lean harder into what makes your brand differentHow to decide where limited retail marketing dollars will have the biggest impact on trial and velocityHow to simplify product names, packaging, and messaging without losing what makes your brand uniqueHow to identify merchandising problems that quietly hurt sales—and what brands can do to fix themWhy PR should support your business strategy, not become your business strategy

How do you scale a culturally rooted brand while preserving authenticity and brand identity? Kartik Das of Doosra, a modern take on Indian chai-time snacks, brought this question to our recent Community Call, where innovative brands like Nguyen Coffee Supply, Brooklyn Delhi, MìLà, and DayDayCook joined the discussion. We discussed how to balance authenticity with accessibility, use data and testing to make informed decisions, and implement scrappy, budget-friendly tactics to grow while staying true to your roots.