Madeline Frank

How does a top-tier design studio reimagine a fast-growing brand? In Part 2 of our brand refresh series, Suite 9C founder Paula Grant—joined by team members Jessy Qussar and Melissa Piombo—unveils five final design directions created for Dappy, a non-alcoholic functional beverage brand on the rise. Maddie Frank, Dappy’s founder, shares her candid reactions and reveals which concept ultimately became the new face of the brand. Together, they unpack the creative strategy behind each direction, what made the winning look stand out, and how the final identity captures Dappy’s mood-lifting mission in the growing non-alc space.

In part one of this two-part series, DAPI founder Maddie Frank teams up with Suite 9C—the design studio behind brands like BodyArmor, Lemon Perfect, and Core Hydration—to rethink her packaging and bring the brand closer to its vision. This episode covers how to make your packaging design work smarter, not harder; how to position a non-alc product in a fast-evolving category; how and why to infuse your brand identity into the design; and how to communicate essential info quickly enough to catch consumers in the moment of purchase.