Ep. 86: Know When to Negotiate: Distributor Contracts
Distributor contracts can make or break your brand. In this episode, we sit down with Kyle Koehler, Founder and CEO of Wildway Foods, and Kara Posner, Partner at Giannuzzi Lewendon, to unpack how brands can navigate these high-stakes agreements with confidence. Learn when and how to negotiate, what terms to watch for, and how to protect your margins while building strong distributor partnerships.