Justin Prochnow

Justin Prochnow

Shareholder • Greenberg Traurig LLP

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Nombase Podcast Appearances

Key Regulatory Lessons from 2025 That Will Define 2026
January 20, 20261 min

Ep. 115: Key Regulatory Lessons from 2025 That Will Define 2026

It has been a whirlwind year for food and beverage brands, with lawsuits, heightened regulatory scrutiny, and shifting rules creating real uncertainty across the industry. Justin Prochnow, a shareholder at Greenberg Traurig who advises food, beverage, and consumer brands on regulatory compliance and litigation risk, joins us to help make sense of what’s happening and how brands should respond. In this conversation, Justin breaks down the key legal and regulatory developments shaping 2025 and what brands need to be watching as they head into 2026, including ultra processed food scrutiny, GMO and bioengineered labeling following a recent Ninth Circuit decision, FDA attention on self affirmed GRAS and health related claims, protein and GLP one positioning, ingredient enforcement trends, and how state and federal priorities may shift under a new administration.
Key 2025 Regulatory Issues and Their Impact on Your Business
January 21, 202553 mins

Ep. 69: Key 2025 Regulatory Issues and Their Impact on Your Business

Justin Prochnow, regulatory attorney and partner at Greenberg Traurig, provides an in-depth update on the legal and compliance challenges facing CPG brands. He covers topics from class action lawsuits over product claims and ingredients to emerging state regulations in California, offering key insights on navigating compliance, mitigating risks, and preparing for potential changes under the new administration.