Ep. 155: How to Get AI to Recommend Your Brand Over Competitors
Consumers are increasingly turning to AI to discover products and decide what to buy. But how do you get your brand recommended? Deana Burke, co-founder of tech media company Boys Club, has studied thousands of AI shopping searches and even got a fictional brand recommended in just three weeks. She shares what she's learned about the new AI shelf and practical ways brands can improve visibility, stand out from competitors and get recommended.You will learn:How AI platforms decide which brands to recommendHow to find searches where you can outperform competitorsWhat website and product information improves AI visibilityHow to test your brand's visibility across AI platforms and spot missed opportunitiesHow smaller brands can compete with established players for AI recommendations
