West Food Brands Rebrands as Wild Flour Blends by Deana Karim, Expanding the Future of Gluten-Free Baking
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Good Dee’s founder Deana Karim reimagines the acquired baking brand with a proprietary gluten-free flour blend, coconut sugar, a reformulated sweet potato donut mix, and a new chocolate cake mix launching January 2027.
West Food Brands is becoming Wild Flour Blends by Deana Karim, marking a new chapter for the baking brand under the leadership of Deana Karim, founder of Good Dee’s. Following the acquisition of West Food Brands, Karim is reimagining the company with a renewed product vision, a refined ingredient philosophy, and a fresh brand identity designed to expand the possibilities of gluten-free baking.
As part of the transformation, Karim has reformulated the brand’s best-selling sweet potato donut mix using her own proprietary gluten-free flour blend and coconut sugar. The updated recipe reflects the direction of Wild Flour Blends: thoughtfully developed baking mixes that deliver familiar, comforting flavors while remaining gluten-free and refined sugar-free.
“Throughout my journey with Good Dee’s, I’ve worked to reimagine what gluten-free baking can be, particularly for consumers looking for sugar-free alternatives. With Wild Flour Blends, I’m expanding that vision to include those who prefer products made with coconut sugar rather than no-sugar-added alternatives,” said Deana Karim, founder of Good Dee’s and Wild Flour Blends by Deana Karim. “I believe there’s room for both approaches in the gluten-free baking world. My goal is to offer more choice through thoughtfully formulated products that reflect different ingredient preferences while keeping great taste and the joy of baking at the center.”
A New Chapter for the Product Line
The rebrand includes a strategic evolution of the product lineup. Wild Flour Blends will discontinue the two additional West Food Brands SKUs and focus on a streamlined collection of baking mixes, beginning with the reformulated sweet potato donut mix.
The brand’s next product, a gluten-free, refined sugar-free chocolate cake mix, is scheduled to launch in January 2027. With its formulation finalized and packaging
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