Christina Aguilera Joins BEAU JOIE Champagne as Partner and Global Creative Director

Photo credit: Dennis Leupold

Global Pop Superstar to Expand Luxury Champagne Brand’s ‘Bubble Better’ Campaign

LAS VEGAS – BEAU JOIE Champagne, the fast-growing luxury Champagne brand known for its low- and no-added-sugar cuvées, today announced that Grammy Award-winning pop icon Christina Aguilera has joined the brand as a stakeholder and Global Creative Director.

BEAU JOIE’s appeal to Aguilera was personal. “When you first see BEAU JOIE, you immediately gravitate toward the bottle, but the real surprise is the wine,” said Aguilera. “I was blown away by the taste and quality. I’m on the road constantly, and I live a very active lifestyle, so I’m conscious of what I eat and drink. I love Champagne and I love celebrating, but I don’t want a lot of added sugar.”

As Global Creative Director, Aguilera will help bring BEAU JOIE’s “Bubble Better” positioning to life, building awareness and relevance for the brand among consumers, the beverage trade and a new generation of Champagne drinkers.

“Christina and BEAU are an authentic match,” said Jon Deitelbaum, President and co-founder of Las Vegas-based Toast Spirits LLC, owner and importer of BEAU JOIE. “These partnerships only work when that authenticity is present between an artist and brand.”

“Just as importantly, Christina appeals to a wide and diverse group of fans across a broad, non-polarizing range of demographics,” added Brandis Deitelbaum, co-founder and CMO of BEAU JOIE. “The mutually beneficial partnership will support Christina’s efforts with products already in the retail and mass market channel. She will be an important part of our growth as we expand distribution and continue to tell our ‘Bubble Better’ story on our quest to own the better-for-you segment of the Champagne market.”

BEAU JOIE is primarily aligned in the U.S. with Southern Glazer’s Wine & Spirits.

For more information about BEAU JOIE Champagne, follow the brand at @beaujoiechampagne on Facebook and Instagram, or visit us at beaujoiechampagne.com.

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ABOUT BEAU JOIE:

BEAU JOIE® is a luxury Champagne brand produced in Épernay, France, known for its distinctive handcrafted metal-clad bottles and contemporary approach to Champagne. The portfolio includes low- and no-added-sugar cuvées, reflecting the brand’s “Bubble Better” philosophy. BEAU JOIE is owned, imported and marketed by Las Vegas-based Toast Spirits, LLC, and is available across the United States as well as in select international markets. For more information, visit beaujoiechampagne.com.