Shooka Sauce Launches New All-Natural Spicy Harissa Shakshuka Sauce

The Los Angeles brand’s second flavor adds harissa heat with a simple ingredient list consisting of vegetables, olive oil and Mediterranean spices.

LOS ANGELES, CA (September 8, 2026) – Shooka Sauce, the artisanal Mediterranean Spiced Tomato Sauce brand, today releases its all-new Spicy Harissa and Chili Pepper shakshuka starter sauce. Built on the same chunky tomato, bell pepper, and olive oil base as the original, now adds harissa, the North African chili paste along with various chili pepper spices, for spice lovers who want a real kick with a home-cooked meal.

With a lingering, yet not overpowering heat, it is a clear step up for those wanting that classic harissa spice while still maintaining the deep flavor of the tomatoes, red and yellow bell peppers, cumin, garlic, and paprika. Shakshuka traces its origins across North Africa and the Mediterranean, where harissa has long been added in by families and cooks across the region. Now that complex flavor comes ready to be simmered with eggs or your choice of add-ins and served on the table in under 10 minutes.

“Customers kept asking for something spicy, so we made it. Harissa was the obvious answer,” says Natasha Brao, founder of Shooka Sauce. “It is commonly stirred into shakshuka at home when people want a bit of heat, so this isn’t something we invented, it’s a flavor that belongs in the pan. You get a real kick without losing what the sauce actually tastes like.”

Achieving the bold-new flavor profile was done while still maintaining the simplicity and transparency of the ingredient list the brand is known for. Fresh and clean ingredients are core to the brand, as is the belief that people should know exactly what is in their food. Both the new and original flavors use no preservatives, no added sugar, and no seed oils. All Shooka Sauce products are made with only extra virgin olive oil and are certified Non-Ultra Processed Foods by WISEcode Non-UPF.

Shooka Sauce grew out of Brao’s love for food and design. A designer by trade, an explorative cook at heart, and a lover of Mediterranean cuisine, she shaped every part of the brand, product, and recipe herself. The name, the brand image, and the label on every jar are her own work, and designed with years of professional experience, intention, and strategy. With every recipe developed in her own kitchen, Brao’s holistic approach is a unique and growing trend among grocery shelves and CPG products today.

“I’ve had people from Tunisia, Egypt, Morocco, and more all try this sauce and tell me it tastes like home. We’re not trying to replicate any specific recipe, and that’s the point. In Arabic, Shakshuka literally means all mixed up. However you make it, it’s still shakshuka. We want to be a sauce that people can build off of, make Shakshuka their own way, and create other recipes using Shooka,” says Brao. The ingredient list stays simple: tomatoes, onions, red and yellow bell peppers, extra-virgin olive oil, garlic, tomato paste, harissa paste, and a blend of herbs and spices. The all-new Spicy Harissa and Chili Pepper shakshuka starter sauce is available now in 16 oz jars on the Shooka Sauce website for $14.00 USD.

For more information on Shooka Sauce, Spicy Harissa and Chili Pepper shakshuka sauce and to see the full ingredient list, please visit shookasauce.com.