Twinings introduces string and tag format as part of Green Tea and Infusions packaging refresh
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Twinings is rolling out a premium packaging refresh across its Green Tea and Infusions range, introducing individual string and tag teabags alongside more compact, easy-to-use packs designed to make drinking a cup of tea even more enjoyable.
Developed following consumer research and in-home testing, which highlighted the new packaging's ease of use and premium feel, the update forms part of Twinings’ ongoing packaging innovation programme and will begin appearing on UK shelves from September 2026.
The blends, weight and number of teabags all remain unchanged, with the new packaging and tea bag designed to deliver the same great taste and quality in a format that enhances the everyday tea experience.
Developed with consumers in mind
The refreshed packaging and tea bag was developed following consumer research and in-home testing with Green Tea and Infusions drinkers, with feedback helping to shape both the move to individual string and tag teabags and the updated box. Consumer insight highlighted the importance of easier storage and a more intuitive usage experience.
To reflect the everyday rituals of making tea, from taking a moment to prepare for the day ahead, to seeking a moment of calm, Twinings has introduced messages on its new tags. Each message is inspired by consumer insights and adds thoughtful and relatable detail to the tea drinking experience. The home compostable teabags - including the string and tag - can be disposed of through home compost or food waste collections, while the outer box remains recyclable.
Gill Close, Marketing Director for Twinings UK and Ireland, said: "We know enjoying a cup of tea is about more than what's in the cup – it's about the whole experience. That's why this update has been developed with the full consumer experience in mind. Our more convenient, premium string and tag teabags make it even easier to enjoy a moment with Twinings, bringing a simple sense of ritual to every cup, while protecting the same blends, quality and taste people know and love.
As Twinings continues to innovate across its tea and infusions portfolio, this latest refresh reflects our commitment to evolving our products in ways that matter to consumers and supporting our continued leadership in Green Tea and Infusions."
The rollout builds on a series of recent packaging innovations across the Twinings portfolio, including the introduction of Accessible QR (AQR) codes, as Twinings continues to evolve its packaging to enhance convenience, accessibility and the overall consumer experience.
The new Twinings Green Tea and Infusions packs will be available from September 2026 via Amazon, Twinings.co.uk and selected retailers across the UK.
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