LonoLife Launches Protein Sips, Expanding the Brand Beyond Bone Broth Into a Cold, Functional Lemonade Format
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Columbus, OH | August 25, 2026 — LonoLife, the pioneer of powdered bone broth, today announced the launch of Protein Sips, a new line of single-serve, lemonade-based protein and fiber stick packs. The launch marks LonoLife's first move beyond its bone broth roots into a cold-format beverage occasion, positioning the brand as a lifestyle protein company rather than a single-category player.
Protein Sips deliver 5g of collagen protein and 4g of prebiotic fiber per stick at 70 calories. The line launches in three flavors — Lemonade, Pink Lemonade, and Iced Tea Lemonade — each packaged in 10-count boxes designed for on-the-go occasions: post-workout, midday desk breaks, and warm-weather hydration.
The line uses the same collagen sourcing as LonoLife's flagship Bone Broth Sticks, giving the brand a consistent supply chain and quality story across both product families.
Retail and distribution
Protein Sips will launch at Fresh Thyme Market, marking LonoLife's entry into a natural grocery banner alongside its existing presence on QVC, Amazon, and DTC.
“Bone broth got us in the door with a consumer who was already thinking seriously about protein,” said Brian Hoppe, co-founder of LonoLife. “Protein Sips is us answering the question of what LonoLife is when it's not hot and it's not savory. It's the same collagen, the same sourcing standard, in a format that fits a completely different moment in someone's day. Fresh Thyme was the right first retail partner because their shopper is already looking for exactly this — functional, better-for-you, and something that actually tastes good.”
About LonoLife
LonoLife is a lifestyle protein brand and the original powdered bone broth brand in both natural and conventional grocery. Founded on the belief that real nutrition shouldn't require sacrifice, LonoLife makes clean, collagen-rich protein in portable stick-pack formats for every moment of the day — Bone Broth Sticks for warm, savory occasions and Protein Sips for cold, refreshing ones. LonoLife is available on Amazon, lonolife.com, QVC, and in natural and specialty grocery retailers nationwide.
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