ULTIMATÉ Introduces Real-Brewed Sparkling Yerba Mate as a New Take on Energy

WESTON, Fla. - ULTIMATÉ, a South Florida-based beverage company, is introducing a new approach to everyday energy: a sparkling, real-brewed yerba mate made with simple, recognizable ingredients and 100 mg of naturally occurring caffeine per can.

Founded by cousins Enrique Dominguez and Philip Staeding Dominguez, ULTIMATÉ was created around a simple idea: getting the energy to take on a busy day shouldn’t require compromising on ingredients.

The idea began with two very different introductions to yerba mate. While attending university, Enrique relied heavily on caffeine to balance studying, work, and an active lifestyle. Coffee didn’t sit well with him, and conventional energy drinks weren’t the answer he was looking for. Eventually, a friend introduced him to yerba mate prepared traditionally with a gourd and bombilla.

Across the Atlantic, Philip had already encountered yerba mate in a completely different form. Growing up in Germany, he knew it primarily as a bottled caffeinated beverage popular among students. When Enrique began talking about his discovery of traditional yerba mate, the two realized they had arrived at the same ingredient from opposite directions.

That conversation eventually became ULTIMATÉ.

“We realized there was an opportunity to take what makes traditional yerba mate special and put it into a format that fits the way people our age actually live,” said Enrique. “We wanted something you could grab ice cold from a fridge and feel good about what’s inside without sacrificing the energy you’re looking for.”

Rather than relying on yerba mate or caffeine extracts, ULTIMATÉ brews organic yerba mate directly as tea. Its Original variety contains just three primary ingredients: organic yerba mate, organic lemon juice, and organic raw cane sugar, while Pure removes the added sugar for an even simpler two-ingredient formulation. Both are lightly carbonated and contain approximately 100 mg of naturally occurring caffeine per 12-ounce can.

The minimalist formulation is intentional. ULTIMATÉ is aimed at a generation of consumers increasingly interested in understanding exactly what goes into the products they consume, particularly young professionals, students, athletes, and others balancing demanding, active lifestyles.

“We’ve gotten used to making compromises with the things we consume every day,” said Philip, co-founder of ULTIMATÉ. “ULTIMATÉ is our attempt to show that caffeine doesn’t have to be one of them. We wanted to take yerba mate and make it something approachable, refreshing, and genuinely enjoyable for people who may have never tried it before.”

The name ULTIMATÉ combines “ultimate” with “maté,” reflecting the founders’ belief that yerba mate represents an exceptional natural source of caffeine. The brand similarly combines the heritage of traditionally brewed yerba mate with the convenience, carbonation, and visual identity of a modern ready-to-drink beverage.

ULTIMATÉ is currently available through its website and at select retailers in South Florida. The company is focused on expanding its retail presence while developing additional flavors and introducing more consumers to real-brewed yerba mate.