Sababa Foods Unveils Refreshed Packaging for Saturday Sauce as Brand Expands National Retail Footprint
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New label design rolls out across all SKUs beginning August 2026, intended to help Saturday Sauce stand out on shelf as the Mediterranean simmer sauce brand grows beyond the coasts.
August 7, 2026 (New York, NY) Sababa Foods, maker of Saturday Sauce, the Mediterranean simmer sauce built on a family recipe, today announced a complete packaging refresh across its 16 oz. jars. The updated labels will begin appearing on shelves this month, starting with approximately 40 The Fresh Market locations.
The redesign trades the brand's original hand-lettered look for a bolder wordmark and higher-contrast palette built to read across the aisle. It makes it easier to tell Slightly Spicy from Not Spicy (formerly Mild), moves the ingredient list to the front of the jar, and captures the sauce's versatility in three words: simmer, spoon, spread. New jars also feature custom illustrations showcasing the use cases for the sauce (shakshuka, mains, bowls and sides, dips and spreads).
The refresh arrives as Sababa Foods expands its retail footprint, with recent placements including The Fresh Market in the Southeast, Erewhon in Los Angeles, and QFC in the Pacific Northwest, and more regional launches rolling out this year.
"Saturday Sauce is now competing on grocery shelves across the country, and the label needs to work as hard as the sauce does. The new design tells our story in the two seconds a shopper gives you," said Amy Dell, Founder and CEO of Sababa Foods.
Best known as a shakshuka starter, Saturday Sauce is a small-batch Moroccan and Mediterranean tomato-based simmer sauce that works just as hard under chicken, fish, beans, grains, and veggies—or as a dip and a spread. It's over 70% organic, naturally vegan, and gluten-free. Available in Slightly Spicy and Not Spicy—plus a limited-time Smoky & Spicy collab with HEATONIST. All in 16 oz. jars.
Retailers can find Sababa Foods on Faire or contact the company directly for wholesale inquiries.
About Sababa Foods
Designed for today's busy home cooks and food enthusiasts, Sababa products elevate any meal with minimal effort: one jar, endless meals. We set out to bring bold Moroccan and Mediterranean flavors into everyday cooking, without the hours those flavors traditionally require. Inspired by a family recipe from my father, a former chef and restaurateur, our brand is rooted in generations of Moroccan cooking and built on a standard of restaurant-quality flavor. Saturday Sauce began as a matbucha-style staple in our own kitchen: cooked in big batches and frozen for easy weeknight meals. Now we simmer the sauce for hours and jar it so you don't have to: no chopping, no dicing, nothing to add. Every jar is crafted with clean, wholesome ingredients that deliver authentic flavor without shortcuts. No experience required. Saturday Sauce is available in Slightly Spicy and Not Spicy at retailers nationwide and at sababa-foods.com. Follow along at @sababa_foods.
Media Contact
Amy Dell, Founder & CEO
917.697.2501
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