Rootberry Launches at Sprouts Farmers Market Nationwide

ROOTBERRY LAUNCHES AT SPROUTS FARMERS MARKET NATIONWIDE

The frozen meal brand expands into nearly 500 Sprouts locations with four chef-crafted, nutrient-dense meals

St. Louis, MO – [Aug. 4, 2026] – rootberry, the emerging frozen food brand on a mission to make healthy eating more joyful, announced today its largest retail expansion to date through a nationwide partnership with Sprouts Farmers Market. Beginning this month, four of rootberry’s chef-crafted frozen meals will be available in Sprouts stores across the country, significantly expanding the brand’s retail footprint and bringing its “food that loves you back” philosophy to shoppers nationwide.

“It’s an honor to partner with Sprouts, a retailer known for introducing their shoppers to innovative, flavorful, better-for-you brands,” said Marc Connor, founder of rootberry. “Our mission has always been simple: to create delicious food that makes people feel better. We’re incredibly excited to partner with a retailer whose customers are actively seeking out better-for-you food options, and we hope rootberry plays a part in helping customers find their healthy, whatever that looks like for them.”

Sprouts now carries four of rootberry’s globally inspired, nutrient-dense frozen meals: Caribbean Lentil Bowl, Korean Fried Rice, Peanut Stir Fry, and General Tso's Bowl. Each meal contains between 370 and 490 calories, delivers 11-19 grams of protein, 5-11 grams of fiber, and is crafted without compromising on flavor. Rootberry meals are ready in minutes and can be prepared in either the microwave or on the stovetop, giving consumers flexibility without sacrificing quality. Unlike many traditional frozen meals, rootberry prioritizes globally inspired flavors and thoughtfully layered textures that deliver a more elevated eating experience. Each meal showcases recognizable, clean-label ingredients and restaurant-quality taste, proving consumers don't have to choose between convenience, nutrition, and taste in the freezer aisle.

The launch signals a major milestone for rootberry, which has grown from a founder’s personal health journey into one of the fastest-growing brands in the natural frozen food category. By the end of 2026, rootberry expects to be available in more than 1,800 locations, including grocery stores, hospitals, universities, and other retail partners.

Rootberry was founded after Connor received a life-changing health diagnosis shortly after turning 50. After learning he was pre-diabetic and taking a closer look at the ingredients in the prepared foods he relied on every day, he set out to build a company that made healthy eating approachable and enjoyable. That journey became rootberry, a brand rooted in the belief that progress matters more than perfection and that everyone deserves food that's both delicious and nourishing.

Since launching in 2021, rootberry has quickly emerged as a fast-growing player in the frozen food category, doubling its business in 2025 and remaining on track to double again in 2026. The company has outperformed leading competitors in early retail pilots, demonstrating stronger sales velocity and category growth as consumers seek out more premium, better-for-you frozen meals.

For more information about rootberry and store availability, visit rootberry.com and follow @rootberry_life on Instagram.

About rootberry: Founded in 2021, rootberry is a premium frozen food company that offers clean-label, ready-to-heat meals with globally inspired flavors and thoughtfully sourced ingredients. Inspired by founder Marc Connor's personal health journey, rootberry believes everyone defines wellness differently and creates convenient, nutrient-dense foods designed to nourish both body and spirit. Guided by its philosophy of creating "food that loves you back," rootberry's products are available nationwide through Sprouts Farmers Market, select regional retailers, and directly to consumers at rootberry.com. Learn more at rootberry.com and follow @rootberry_life on Facebook and Instagram.