Cravings by Chrissy Teigen Deepens Target Partnership with Nationwide Retail Expansion

Los Angeles, CA, August 3, 2026 — Cravings by Chrissy Teigen, the leading clean indulgence baking mix brand, is significantly expanding its presence at Target this August. Building on its successful launch into 800 doors with the retailer earlier this year, Cravings will bring its baking and breakfast portfolio to more Target stores nationwide, placing its better-for-you, easy-to-prepare pantry staples within the reach of millions more families.

The rollout brings Cravings' bestselling Strawberry Mochi Pancake & Waffle Mix and Buttermilk Mochi Pancake & Waffle Mix to approximately 1,600 stores, while more than 1,200 stores will also carry the brand’s signature cake kits, including the Sweet & Sticky Carrot Cake Kit, Old School Vanilla Sheet Cake Kit, and Heavenly Coconut Key Lime Cake Kit.

The expansion reflects a growing alignment between Cravings and Target as the retailer increases its focus on distinctive, emerging food brands that combine discovery with mass-market accessibility. For Cravings, the increased distribution represents an opportunity to reach busy families who are increasingly looking for products that deliver clean ingredients, indulgent flavor, and convenience.

“Target understands that today’s families don’t want to choose between food that feels special and food that fits into everyday life,” said Chrissy Teigen, founder of Cravings. “I created these mixes to make baking easier, less intimidating, and genuinely fun, while still delivering the flavors and quality people crave. Expanding into more Target stores means more families can discover something new and make it part of their own routines at home.”

Cravings’ growing Target footprint comes amid strong retail momentum for the brand. Earlier this summer, Cravings debuted at the cult-favorite New York City-based specialty store Pop Up Grocer with its Buttermilk Mochi Pancake & Waffle Mix, Strawberry Mochi Pancake & Waffle Mix, and Chocolate Chunk Cookie Mix, following launches at Kroger, Meijer, and Harris Teeter. Together, these retail expansions continue to strengthen Cravings' national footprint, bringing its baking and breakfast mixes—made with non-GMO ingredients and no artificial flavors, colors, or preservatives—to more shoppers nationwide through easy-to-use formats that require just a few pantry staples to achieve bakery-quality results at home.

Today, Cravings is available in more than 3,500 retail doors nationwide, with continued expansion across leading retailers including Target, Kroger, Harris Teeter, Meijer, HEB, Fresh Thyme, and Thrive Market. Its rapid retail growth reflects growing demand for high-quality baking and breakfast mixes that deliver consistent, bakery-quality results while fitting seamlessly into everyday routines. By pairing Chrissy Teigen's trusted culinary perspective with approachable products designed for repeat household use, Cravings is establishing itself as a go-to pantry staple for home cooks seeking elevated flavor without added complexity.

ABOUT CRAVINGS:

Cravings™ by Chrissy Teigen is building the leading clean indulgence baking mix brand, delivering decadent, craveable products made with cleaner, high-quality ingredients. The brand is redefining everyday baking with elevated basics done better, bringing bakery-quality results into homes with ease. Inspired by the recipes Chrissy loves to make at home, each mix is designed to feel easy, approachable, and fun, with everything included in the box aside from a few pantry staples. The result is baking that is both indulgent and effortless, without compromise. Cravings’ foolproof baking mixes are available on Amazon and at select retailers nationwide.