Noblewood USA and Southern Glazer’s Wine & Spirits Announce Strategic Distribution Agreement Across 38 States

Noblewood USA and Southern Glazer's Wine & Spirits proudly announce a strategic distribution agreement across 38 states, effective August 1, 2026. Under the agreement, Southern Glazer's will distribute Noblewood USA's portfolio of Beluga Vodka and Oyster Gin across 21 open and 17 control states, expanding market access and accelerating growth for both brands while further strengthening Southern Glazer's portfolio of luxury spirits.

Produced in Montenegro using organic grain spirit from Noblewood's own distillery in Latvia and pristine artesian water from Montenegro's natural springs, Beluga Vodka undergoes a carefully controlled production process, including extended resting periods that allow the spirit to develop its signature smoothness and balance. This dedication to quality has established Beluga as a distinguished name in the super- and ultra-premium vodka categories, with its "Best Consumed with Caviar" philosophy reinforcing the brand's connection to luxury, gastronomy, and refined occasions.

Oyster Gin, Noblewood's first expansion beyond vodka, is a premium London Dry Gin inspired by the Adriatic coast and distilled in Montenegro with carefully selected botanicals native to the region. Its refined character and coastal influence make it an ideal companion for fresh oysters and seafood, extending Noblewood's commitment to provenance and craftsmanship into a new spirits category.

Southern Glazer's Wine & Spirits—the world’s preeminent total beverage distributor—is a leading force in the U.S. luxury spirits market, representing many of the world's most recognized premium brands across its extensive distribution network. With dedicated expertise in brand development, strategic account management, and market execution, Southern Glazer's helps suppliers expand distribution and strengthen their presence among leading retail and on-premise customers nationwide.

By combining Noblewood USA's portfolio with Southern Glazer's unmatched national scale and expertise in super-premium spirits, the relationship creates a powerful platform to accelerate growth, elevate brand visibility, and support the continued expansion of Beluga Vodka and Oyster Gin in the U.S. market.

"This partnership marks an important milestone in Noblewood USA's growth journey," said Daniil Kurilov, CEO at Noblewood USA. "Southern Glazer's Wine & Spirits brings exceptional expertise, scale, and market reach that will enable us to expand distribution of Beluga Vodka and Oyster Gin across the United States, increasing availability for customers and consumers. We are excited to partner with a team that shares our commitment to building exceptional luxury spirits brands and driving long-term growth."

For more information, visit noblewoodspirits.com and southernglazers.com.

About Noblewood Group: Noblewood Group is a leading creator and distributor of super-premium spirits, headquartered in Montenegro. As a fully integrated business with a field-to-table approach, Noblewood Group controls every stage of production, from sourcing the purest water, organic grains, and premium aromatics to crafting, marketing, and distributing its brands worldwide. With state-of-the-art facilities, including a distillery in Latvia and a blending and bottling site in Montenegro, Noblewood Group ensures the highest standards of quality and craftsmanship. Its portfolio, featuring Beluga Vodka, is distinguished by exceptional spirits, iconic packaging, and world-class marketing, supported by a dedicated global network of brand ambassadors. As the company continues to expand, Noblewood Group is crafting a portfolio of luxury spirits designed to lead in both retail and hospitality, setting new benchmarks in the super-premium spirits category, including Beluga Vodka and Oyster Gin. For more information visit noblewoodspirits.com, vodka-beluga.com, oystergin.com, linkedin.com/company/noblewoodgroup,  instagram.com/vodkabeluga, and instagram/com/oystergin.

About Southern Glazer’s Wine & Spirits: Southern Glazer’s Wine & Spirits is the preeminent total beverage distributor, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2026, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Culture, Belonging & Community. In 2025, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit southernglazers.com. Follow us on Facebook, X and Instagram @sgwinespirits.