Original Sin Celebrates 30 Years with the Launch of Devil Light and Devil Imperial Ciders
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New York, NY — [Insert Date] — Original Sin Cider, founded in 1996 and a pioneer of the modern U.S. cider movement, is celebrating its 30th anniversary with the launch of a new product platform: Devil Light Cider and Devil Imperial Cider.
As consumer preferences continue to diverge between lighter, lower-calorie, lower-alcohol beverages and more robust, higher-ABV offerings, Original Sin developed the Devil platform to meet both ends of the spectrum.
Devil Light Cider (3.3% ABV, ~90 calories) is a crisp, refreshing cider crafted from freshly pressed apples and pasteurized apple cider vinegar. The apple cider vinegar adds brightness and structure, delivering full apple flavor in a lighter, highly drinkable cider.
Devil Imperial Cider (8.2% ABV) is a bold, apple-forward cider made from freshly pressed apples and finished with French bittersweet apple juice concentrate. The result is a rich, balanced cider with exceptional depth and fresh apple character.
“Thirty years ago, when Original Sin launched in New York City, it wasn't uncommon to walk into a bar or restaurant in the Lower East Side, East Village, or Williamsburg and have to convince people there was a market for hard cider. In some cases, you first had to explain what hard cider actually was. With limited resources, we spent each day going bar-to-bar and restaurant-to-restaurant, building an account base.
“It's been incredible to witness the growth of both the cider category and cider culture in the United States over the past three decades. While numerous people have contributed to that success, tremendous credit belongs to the regional and national cider associations whose efforts have helped educate consumers, support producers, and strengthen the category,” said Gidon Coll, Founder and President of Original Sin Cider.
Both ciders will roll out in select markets in 12 oz cans, with broader national expansion planned throughout the year.
About Original Sin
Founded in 1996, Original Sin stands as one of the pioneers of the modern-day U.S. cider industry. Today, Original Sin remains 100% independently owned and is available in 27 U.S. states and Japan. Founder Gidon Coll maintains The Hudson Valley Apple Project, a small heritage orchard featuring 160 varieties of apples on his family’s former dairy farm in Columbia County, New York.
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