Be Truffle Launches New Squeezy Bottle Format

Be Truffle, the punchy disruptor Italian truffle brand, is expanding its portfolio to include a range of eight variants available in a new, convenient squeezy bottle format, to sit alongside the existing range of jarred products.

Designed to reinforce the brand’s aim to bring the refined taste of truffle to a wider audience that’s more likely to enjoy a casual, rather than fine-dining, eating experience, the recyclable squeezy bottles underpin Be Truffle’s popularity as a contemporary, innovative player in the condiment/sauce category. Delivering classic, much-loved British flavours with a unique truffle twist, the new launches present a familiar and user-friendly format that the brand expects will be popular with consumers looking for convenience.

Commenting on the launch, Commercial Manager Francesco Casali says, “Be Truffle represents an accessible range of truffle-based products which appeal to a new generation of consumers that are hungry for exciting, innovative flavour sensations and world cuisine taste experiences. These customers enjoy experimenting with food and are more at home savouring quick and tasty dishes using transformative ingredients like Be Truffle than they are cooking up complicated gastronomic masterpieces. The new squeezy bottles provide a fun and highly convenient format that’s ideal for time-poor cooks or self-serve usage occasions.”

The squeezy bottle line-up includes eight of its flavour favourites: Sweet Truffle Chilli, Spicy Truffle Mayo, Truffle Mayonnaise, Truffle Ketchup, Truffle Honey Mustard, Be Truffle Sauce, Truffle BBQ and Truffle Black Garlic Aioli. There will be two pack sizes available (small and large; pack size differs according to the variant). RSP is between £4.50 and £5.00.