The Sold-Out Oishii Berry Schmear Returns to PopUp Bagels for Two Weeks This Summer

The returning collaboration brings Oishii Nikko Berries back to PopUp Bagels, with complimentary berry sampling planned in select cities.

New York, NY (June 2026) — PopUp Bagels and Oishii are bringing back the Oishii Berry Schmear after its first limited-time run sold out in 2025. Available June 18 through July 1 at all PopUp Bagels locations, the schmear brings back the flavor fans haven’t stopped asking for.

Made with Oishii Nikko Berries, the schmear brings bright strawberry flavor to PopUp Bagels’ signature hot, whole bagels. Oishii’s pesticide-free, non-GMO Japanese varietal berries are grown year-round for consistent sweetness, aroma, and texture, making them a natural fit for a flavor served across PopUp Bagels’ growing footprint.

Since the first run, both brands have gained nationwide attention. PopUp Bagels has expanded from a Westport, CT favorite into a national brand with multiple locations, while Oishii’s berries are now available at more than 300 retailers across 18 states. This time, the Oishii Berry Schmear returns with more locations, more access, and another chance for fans to get it while they can.

“We don't bring things back unless people are still talking about them,” said Adam Goldberg, Founder of PopUp Bagels. “The Oishii Berry Schmear was one of those products. Guests loved it, our teams loved it, and the quality of the berries speaks for itself. Oishii grows an incredible strawberry, and that flavor came through in every bite.”

“PopUp Bagels has a way of making something familiar feel memorable, which is very aligned with how we think about our berries at Oishii,” said Hiroki Koga, Co-Founder and CEO of Oishii. “Strawberries are something people already know and love, but our goal is to make that everyday experience feel more exceptional through flavor, quality, and consistency. Bringing back the Oishii Berry Schmear gives us another chance to share our Nikko Berries with more people in a format that feels playful, approachable, and true to both brands.”

The Oishii Berry Schmear is available at all PopUp Bagels locations while supplies last. Pre-orders are available online at popupbagels.com. For a full list of PopUp Bagels locations, visit popupbagels.com/locations.

To celebrate the return, Oishii will offer complimentary Oishii Berry sampling at select PopUp Bagels locations during the run. Current participating markets include:

• New York, Upper West Side (338 Columbus Ave): June 27
• Washington, DC (1078 Wisconsin Ave NW): June 21, 9 a.m.–12 p.m., or until supplies last
• Philadelphia, PA (10 Coulter Ave): June 20, 9:30 a.m.–1 p.m., or until supplies last
• Chicago, IL (2321 N Lincoln Ave): June 20, 9 a.m.–12 p.m., or until supplies last
• Boston Seaport, MA (70 Pier 4 Blvd., Suite 330): June 18, 8 a.m.–11 a.m., or until supplies last
• Greenwich, CT (12 Riversville Rd): June 18

About PopUp Bagels

At PopUp Bagels, our mission is fueled by passion and dedication: to craft unmistakably perfect bagels with no frills, using the essence of simplicity - crispy crusts, soft crumb centers, and an ideal proportion of seeds. Every bagel is a product of precision, from the high-quality ingredients in our dough to the meticulous proofing process and expert bake that achieves the perfect texture and flavor. Our commitment to quality goes beyond the bagel itself - innovating with top brands, chefs, and tastemakers to create epic schmears that elevate the cream cheese experience with bold, unexpected flavors.

What started as a local sensation, founded by Adam Goldberg in Westport, CT, has quickly grown into a celebrated name. It has earned acclaim from bagel lovers and industry experts alike and led to a nationwide expansion. No sandwiches here - we serve our bagels fresh from the oven, hot and whole, to Grip, Rip and Dip. Loyal fans enjoy our bagels right from the bag, or they can be taken home or to the park to enjoy in endless ways. Follow our story on Instagram or our website, and come try for yourself how every bagel crafted is a testament to our commitment to perfection.

About Oishii

Oishii, which means “delicious” in Japanese, is the innovative company behind the world’s largest indoor smart farm growing Japanese varietal strawberries year-round in the United States. Best known for its Omakase, Koyo, and Nikko Berries, Oishii cultivates fruit in pesticide-free smart farms, harvesting each berry at peak ripeness for exceptional sweetness, aroma, and texture. Founded in 2016, Oishii harmoniously marries nature and state-of-the-art technology, using natural bee pollination and carefully controlled conditions to produce consistently sweet berries year-round. Oishii’s berries proudly bear the Non-GMO Project Verified seal and are available at more than 300 retailers across 18 states, including select Whole Foods Market locations.