Back to Nature Builds on Cheezy Cracker Success with Two New Flavors

NORTHBROOK, IL [June 2, 2026] - Back to Nature, the snack brand that's been reimagining America's classic snacks since 1960, is expanding on one of its most beloved cracker offerings - and doing it with some heat. The brand has officially launched two bold new additions to its fast-growing Cheezy Crackers lineup at Whole Foods Market and Sprouts Farmers Market stores nationwide, plus online via Amazon: White Chedda Cheezy Crackers and Hot & Spicy Cheezy Crackers.

Both flavors are a direct response to what fans have been requesting: a white cheddar remake and something with a little heat, all made with plant-based, non-GMO ingredients and no artificial flavors or synthetic colors.

And the timing couldn't be better - consumer data backs the demand: Spicy flavors are up +15% in consumer popularity year-over-year (SNAC International's 2025 State of the Industry Report), 62% of consumers say cheese flavor adds "excitement" to savory snacks (Globe Newswire Cheese Snacks Market Report 2025), and Back to Nature’s fan-favorite original Cheezy Crackers have already seen over 100% year-over-year growth. The people want more, and Back to Nature is delivering.

“Everything we do starts with listening to our fans, and they’ve been loud and clear that they want more Cheezy Crackers. White Chedda and Hot & Spicy are the answer to that," said Andrea Furber, Head of Marketing at Back to Nature. "We were pumped to launch exclusively at Sprouts in March, and the response has been incredible so far. Bringing these flavors to Whole Foods and Amazon means even more snack lovers can get their hands on the cheezy goodness.”

In addition to Whole Foods Market, Sprouts Farmers Market, and Amazon, you can also find Back to Nature’s super-tasty cookies and crackers at Target, Kroger, Publix, Thrive Market, and more.

Media Contact: Dreamday