Pulp & Press Unveils Refreshed Brand Identity to Reflect Its Commitment to Pure, Potent Nutrition
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The certified organic, cold-pressed juice brand introduces a modernized look as it expands its retail presence in 2026.
Pulp & Press, the certified organic, cold-pressed juice company known for its commitment to purity and organic, cold-pressed nutrition, announced the launch of a refreshed brand identity designed to better reflect the quality, care, and intention behind every bottle.
The new look builds on more than 12 years of Pulp & Press' dedication to organic sourcing, cold-pressing, and never cutting corners. With a cleaner design, clearer product naming, and a more expressive visual system, the refreshed branding aims to improve in-fridge visibility while helping consumers more easily understand what's inside each bottle.
"Our goal wasn't to reinvent who we are; it was to express it more clearly," said Morgan Kingdon, Director of Marketing at Pulp & Press. "This refresh brings our outside in alignment with what has always been true on the inside: uncompromising standards, thoughtful sourcing, and drinks that make you feel as good as they taste."
The updated brand features:
A simplified, modernized visual identity with improved shelf impact
Clearer product names to highlight flavor and functional benefits
A cohesive system designed to support expansion across retail, e-commerce, and foodservice
Importantly, the refresh does not change what's inside the bottle. All Pulp & Press beverages remain certified organic, cold-pressed, and made without added sugars, preservatives, or unnecessary ingredients.
The new packaging will begin appearing in retail fridges across Canada and the U.S. in the coming weeks, as Pulp & Press introduces the updated look to both existing and new customers.
About Pulp & Press
Founded in 2012, Pulp & Press is a certified organic, cold-pressed juice company committed to making high-quality, organic nutrition simple, potent, and beautiful, to support wellness for even the busiest people. The brand is known for its refusal to cut corners, its dedication to organic ingredients, and its belief that what you put into your body should be as pure as possible. Pulp & Press products are available in select retailers and online.
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