When and How to Build a Personal Brand for a CPG Business

Ayeshah Abuelhiga, founder of Mason Dixie, shares how to determine whether building a personal brand makes sense for your CPG business and what factors to consider before investing in it. She breaks down when a founder’s story strengthens a brand and when it can distract from growth, how to separate your personal identity from your company’s, and how to build authenticity into your public presence. You’ll also learn how personal branding impacts fundraising, retail relationships, media strategy, and long-term brand equity.