Pricing for Profit: Build Margins That Keep You in Control

In this course, Danielle Calabrese, founder of It's All Happening Agency, helps early-stage CPG brands understand how to set pricing that actually sustains their business. She breaks down the full unit economics from cost of goods to take-home margin and shows how to calculate a sell price that leaves room to fund growth, marketing, and future production.

You’ll learn how to account for retail and distributor margins, understand what gets subtracted from your SRP, and reverse-engineer a price that keeps your business from bleeding cash. Danielle also covers why higher price points are often necessary when you're just starting out, and how channel-specific pack size and pricing strategy can make or break your brand.