Does It Sell Itself? Identifying Product Market Fit

In this course, Maya French, co-founder of Koia and HappyPop, shares how to identify real product market fit in a market full of fleeting trends. Drawing from her experience building two successful beverage brands, Maya explains how to uncover genuine consumer needs that last, not just what’s trending today. She walks through the process of discovering your true audience through testing and feedback, learning from retailers who see what’s missing on their shelves, and using data like velocity and repeat purchase rates to prove staying power. You’ll also learn how to recognize when to adjust messaging, packaging, or even formulation before it’s too late.