Q3 2025 CGA by NIQ On-Premise Report: Consumer Behavior, Category Performance, and Growth Outlook

The latest CGA by NIQ report captures a U.S. on-premise landscape in flux - one where value and versatility are driving growth, even as premium tiers feel the squeeze. Dining and drinking venues are expanding overall, led by QSRs (+11.3%) and sports bars (+2.8%), while fine dining (-5.7%) and premium bars (-17.3%) lose ground amid consumers’ shift toward more casual, cost-conscious options.

Beer’s share of on-premise dollar sales slipped slightly (-0.5pp), ceding ground to spirits and RTDs, yet draft formats and imports held firm thanks to resilient rate-of-sale growth. Notably, Irish imports surged +14.8% in value, and stout emerged as the only beer style to post volume gains (+7.6%) year over year.

Meanwhile, the non-alcoholic beer category continues to defy gravity, notching +30.7% volume growth and +35% value growth thanks to double-digit rate-of-sale lifts and wider distribution across key markets.

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