Zoup! Specialty Products

Zoup is a consumer packaged goods brand specializing in thoughtfully crafted broths, bone broths, and ready-to-eat soups sold through retail channels. The company offers an extensive lineup of broth products including Chicken Bone Broth, Beef Bone Broth, Reduced Sodium Chicken and Beef Bone Broths, Spicy Chicken Bone Broth, Chicken Broth, Savory Broth, and Chicken Bone Broth Concentrate. Zoup has also expanded into the organic segment with Organic Chicken Bone Broth and Organic Beef Bone Broth offerings, reflecting growing consumer demand for clean-label, premium broth products. The bone broth line is positioned as a high-quality alternative to homemade broth, with verified customer testimonials from culinary professionals confirming that the flavor profile rivals broth made through extended, labor-intensive home cooking methods. The bone broth concentrate product offers versatility for both sipping and cooking applications, providing a concentrated flavor boost to dishes. On the soup side, Zoup produces a diverse portfolio of ready-to-eat soups including Chicken Noodle Soup, Portabella Mushroom Bisque, White Chicken Chili, Chicken Potpie Soup, Tomato Bisque, Butternut Squash Soup, Chicken & Riced Cauliflower, and Black Bean Chili. This range addresses multiple dietary preferences and occasions, from comfort classics to vegetable-forward options. Products are priced competitively for the premium segment, with soups retailing around $5.99 and broths ranging from $7.49 to $8.99. The brand emphasizes quality ingredients and culinary authenticity, appealing to health-conscious consumers seeking convenient, flavorful broth and soup solutions. Zoup targets the retail grocery channel and direct-to-consumer markets, competing in the fast-growing bone broth and premium soup categories.