ZESPRI GROUP LIMITED

A global kiwifruit marketer and grower-owned business supplying fresh kiwifruit to retail markets, presented here through its North America site. The portfolio is organised into four ranges: Zespri SunGold, positioned as refreshingly sweet; Zespri Green, the tangier classic variety; Zespri RubyRed, a vibrant red, berry-sweet kiwifruit available for a limited window in spring; and Zespri Organic, offered in organic versions of both Green and SunGold. Marketing centres on taste, juiciness and nutrient density, with the fruit described as naturally packed with vitamins and minerals, supported by a dedicated nutrition and health section and a recipe library covering applications such as SunGold kiwi and whipped feta toast, SunGold kiwi with watermelon and tomato salad, and fresh fruit kabobs with citrus honey dressing. The grower story is a stated differentiator, with orchards and dedicated growers cultivating the fruit for consistent quality, and the site carries a Zespri Difference section covering that proposition alongside a sustainability program and corporate policies. Consumer engagement runs through a blog, an email community offering offers and recipes, a where-to-buy tool and the KiwiBrothers characters, a campaign aimed at making healthier choices simpler and more fun. Distribution is retail-led rather than direct to consumer.