Yum

Yum is a New Zealand-based artisan granola brand founded in 2015 by a chef-owner duo with roots in the hospitality industry of the South Island. The company was born from a professional need to source quality breakfast options for lodge guests in Wanaka, combined with a personal desire for a grain-free, whole-food cereal that was both delicious and gentle on digestion. What started at a local farmers market has grown into a family-owned operation producing handmade granola in small batches in Nelson, New Zealand. The founding chef's culinary background as a sous chef informs the flavour-forward, nutritionally considered approach that sets Yum apart from mass-produced breakfast cereals. All products are crafted using premium, organic ingredients selected for their nutritional density and flavour profile. The current range includes four granola varieties: Original Granola (gluten-free), Cacao Granola (gluten-free), Mighty Fig Granola (vegan and gluten-free), and Oatmeal Raisin (vegan). Key ingredients include ginger, goji berries, figs, coconut, hazelnuts, cinnamon, honey, coffee beans, cacao, and sunflower seeds — reflecting a commitment to whole, minimally processed components. Products are designed with a unique macronutrient profile intended to provide sustained energy, making them suitable for active lifestyles and adventure-oriented consumers. The entire range accommodates a broad spectrum of dietary needs, including gluten-free, grain-free, low-carb, and vegan requirements, making the products highly versatile for diverse customer bases. Yum serves both the direct consumer market and the foodservice sector, offering bulk supply solutions in 1 kg recyclable paper bags and 4 kg foil bags. Foodservice operators can order via the Upstock platform, which facilitates fast and accurate wholesale ordering across New Zealand. The company's handmade, small-batch production model ensures quality control and consistency while preserving the artisan character of its products. Yum operates with a climate-positive ethos, actively pursuing carbon offsetting and seeking continuous improvements in sustainability across its operations and packaging.