Xed Beverages

XED Beverages, founded in 2019 by Zeke Bronfman and Nate Medow, is a New York-based beverage incubator specializing in developing innovative, health-conscious alcoholic beverages. The company's mission is to create a new generation of drinks that cater to modern consumers seeking flavorful yet mindful options. XED's portfolio includes brands like SESH, a line that combines the rich flavors of classic cocktails with the lightness of hard seltzers, offering a low-calorie, low-sugar alternative without compromising on taste. Another notable brand is HAPE Sake Spritz, a sake-based spiked seltzer made with real tea, real fruit, and premium junmai sake, emphasizing authenticity and quality. In November 2022, XED Beverages was acquired by Next Century Spirits, a move aimed at accelerating the growth and distribution of XED's brands. Despite the acquisition, XED continues to operate with a focus on disrupting the traditional beverage alcohol space by introducing products that align with evolving consumer preferences.