Wonderworks

We Are Wonderworks is an independent, full-service creative agency specializing exclusively in the drinks industry, with offices in London and Edinburgh. Founded by Sarah Wildman-King and Miranda Hart — who first collaborated on Thailand's largest whisky brand — the agency was built on a foundation of fierce ambition, honest partnership, and complementary creative and strategic expertise. The team has grown into a diverse group of strategists, designers, brand visionaries, and account specialists, all united by a shared passion for premium drinks brands.

The agency operates across the full spectrum of brand-building disciplines, combining intelligent strategy, distinctive design, and compelling activation to drive meaningful growth for drinks brands in global markets. Their work bridges the gap between brand and audience through a combination of insight-led thinking and creative execution, helping clients achieve transformative results in competitive categories.

Wonderworks has demonstrated its capabilities across a wide range of drinks subcategories, with notable projects including work on Toki Black Japanese whisky, Connemara Gold Irish whiskey, and a high-profile collaboration between Jim Beam and Cadillac in Formula 1. These projects illustrate the agency's ability to navigate both heritage-driven and innovation-led brand narratives, adapting creative approaches to suit different audience segments and market contexts.

The internal team structure reflects a full-service model, encompassing Creative Strategy, Design Direction, Account Management, Creative Leadership, Digital Design, Business Development, and Client Services. This breadth of in-house talent is supplemented by a wider network of industry specialists, enabling Wonderworks to scale capabilities according to client needs without compromising on expertise or quality.

With a focus on the premium drinks sector and a track record of working with internationally recognized brands, Wonderworks positions itself as a specialist partner for drinks companies seeking to strengthen brand equity, enter new markets, or reposition for evolving consumer audiences. Their dual-city presence in the UK, combined with experience across global markets, makes them a relevant partner for both domestic and internationally ambitious drinks brands.