Wine and Cola

Wine and Cola is a ready-to-drink (RTD) canned cocktail brand inspired by Kalimotxo, the iconic Spanish Basque-region drink made by combining red wine with cola. The company produces a line of premixed, canned wine-and-cola beverages that modernize a decades-old street festival staple into a convenient, shelf-ready format for contemporary consumers. Each product is crafted to capture the spontaneous, rule-breaking spirit of the original Kalimotxo, offering a bold yet approachable drinking experience that bridges wine culture and soft drink familiarity.

The core product lineup includes five distinct flavor variants: Original, Original Diet, Cherry, Citrus, and Rosé. The Original combines smooth red wine with crisp cola at 7% ABV and 35mg of caffeine per can, delivering a lightly carbonated, balanced profile that is both familiar and unexpected. The Original Diet mirrors this combination using diet cola for a lower-sugar, lower-calorie option while maintaining the same ABV and caffeine content. The Cherry variant introduces bold cherry notes alongside the red wine and cola base, adding a juicy, lightly sweet dimension. The Citrus offering pairs crisp white wine with bright citrus and clear cola for a zesty, refreshing take on the format. The Rosé variant brings bright rosé wine together with clear cola for a lighter, bubblier expression of the concept.

All products are sold in 4-pack can formats and are best served cold or over ice. The brand positions itself firmly in the RTD cocktail category, targeting festival-goers, party-oriented consumers, and adventurous drinkers who are drawn to unconventional flavor combinations. With each can offering 7% ABV — stronger than standard beer but lighter than spirits-based cocktails — Wine and Cola occupies a distinctive niche in the growing premium RTD beverage market.

The brand draws deeply on the cultural heritage of Kalimotxo, which gained popularity across Spain's youth culture in the 1970s before spreading internationally. Wine and Cola repositions this grassroots cocktail tradition as a polished, ready-to-drink consumer product, eliminating the need for mixing while preserving the spontaneous, unapologetic character of the original. The brand's identity is built around themes of mischief, boldness, and the appeal of unexpected pairings, making it well suited for retail channels targeting millennial and Gen Z consumers seeking differentiated beverage options.