Wholesome Goodness LLC

Wholesome Goodness is the parent brand behind Riceworks, a line of gourmet rice chips that originated in Vancouver, British Columbia, Canada. The company traces its roots to a family rice grower who began experimenting with brown rice-based snack products, ultimately developing a patented process for creating rice chips that has since been registered in countries around the world. Riceworks was commercially launched in 2003 by Snack Alliance and has since grown significantly under the Wholesome Goodness umbrella.

The company specializes in manufacturing whole grain rice chips using real, minimally processed ingredients. Its flagship product line, Riceworks, is made from a blend of parboiled brown rice and coarse white rice, and is available in seven distinct flavors, including Honey Habanero, Sea Salt and Black Sesame, and others designed to appeal to a broad range of snack consumers. Flavor profiles range from savory and mild to bold and spicy, making the products suitable for snacking on their own or pairing with dips, salsas, and spreads.

A core differentiator for Wholesome Goodness is its commitment to clean-label, certified snack production. All Riceworks products are Non-GMO Verified, Gluten-Free Certified through the Gluten Intolerance Group's GFCO program, Kosher certified, and free from the USDA's Big 9 allergens. The chips contain no artificial flavors, colors, or preservatives, and are cholesterol free with zero grams of trans fat. Each serving delivers 15 grams of whole grain, positioning the brand within the better-for-you snack category.

The company operates under the Safe Food for Canadians Act and maintains warehouse facilities in two locations: Toronto, Ontario, Canada and Fairburn, Georgia, USA, enabling distribution across both the Canadian and U.S. markets. This dual-country logistics infrastructure supports retail and wholesale distribution throughout North America.

Wholesome Goodness places a strong emphasis on ingredient sourcing and food safety, monitoring quality from farm-level harvesting through packaging and shipment. The production team is vertically engaged across office and plant operations, reflecting an integrated approach to snack manufacturing. The brand targets health-conscious consumers, including those managing celiac disease or gluten sensitivities, as well as mainstream snack buyers seeking better-for-you alternatives to conventional chips. The product line is available in multiple package sizes, including 5.5 oz and 3.0 oz formats, catering to both individual and multi-serve retail occasions.

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