Who Sponsors It

Ad Almanac, operated by Pleasant Products LLC and accessible via the legacy domain whosponsorsit.com, is a B2B intelligence platform that tracks and records which companies sponsor and exhibit at conferences and trade shows, and which newsletters and podcasts they advertise in. The platform serves marketing, sales, and business development professionals who need structured, dated sponsorship and exhibitor data to inform their own advertising strategies, competitive research, and audience targeting decisions. Ad Almanac compiles sponsor and exhibitor lists by event edition, covering a broad range of industries including business and technology, sports and leisure, health, finance and crypto, cloud and data, construction and real estate, food and hospitality, retail and consumer, and industrial sectors. Each record is dated and linked to its original public source, providing a transparent and verifiable audit trail. The platform catalogs major global events such as Anuga, Automechanika Shanghai, Money20/20 USA, AWS re:Invent, World Travel Market London, and ADIPEC, among hundreds of others, giving users insight into which companies are actively investing in event marketing across different verticals. In addition to event-level sponsor and exhibitor lists, Ad Almanac tracks company-level sponsorship frequency, ranking organizations by the number of event sponsor lists in which they appear. This enables users to identify the most prolific conference sponsors—such as Microsoft Azure, IBM, Deloitte, and Google—and benchmark sponsorship activity across the industry landscape. The platform explicitly focuses on the company, event or publication, date, and ad copy, and does not include contact details or attendee data, positioning it as a pure sponsorship intelligence resource rather than a lead-generation or contact database. Ad Almanac also covers newsletter and podcast advertising alongside live event sponsorships, offering a multi-channel view of where brands are spending their media budgets. The service is headquartered in Denver, Colorado, and maintains a do-not-track list for brands or publications that wish to be removed from the database.