WellMore Holdings

Wellmore Holdings is a Denver, Colorado-based holding company that owns and operates a portfolio of fast-growing health and wellness consumer brands. Headquartered at 1550 Wewatta Street in Denver, CO, and owned by private equity firm WM Partners, the company has established itself as a meaningful player in the functional beverage and health food space. Its portfolio spans several high-growth wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods.

The Wellmore brand portfolio includes four distinct consumer-facing brands: Vega, a leading plant-based nutrition and protein brand offering convenient, powerful nutrition products; Great Lakes Wellness, known for high-quality, grass-fed collagen peptides; Jade Leaf Matcha, which provides farm-direct, organic Japanese matcha green tea; and FGO (From Great Origins), a brand focused on premium, consciously sourced superteas and superfoods. Each brand within the portfolio is positioned around clean-label formulations designed to appeal to health-conscious consumers.

The company's overarching mission centers on producing clean, great-tasting products that support the health and wellbeing of consumers. Across its portfolio, Wellmore emphasizes clean ingredient sourcing, functional health benefits, and strong brand identity. The portfolio's emphasis on plant-based nutrition, collagen, matcha, and superfoods positions it squarely within key macro trends driving consumer packaged goods growth, including the shift toward functional foods and beverages, plant-based diets, and wellness-forward lifestyles.

Wellmore operates with a brand-builder mentality, investing in growing each of its portfolio brands through retail, e-commerce, and foodservice channels. Its products are broadly distributed across natural, conventional, and specialty retail outlets, with significant direct-to-consumer presence as well. The company targets health-conscious consumers seeking products that deliver measurable wellness benefits without artificial ingredients or compromise on taste.

With a values-driven culture emphasizing progress and continuous improvement, Wellmore positions itself as a purpose-driven CPG operator building brands that improve consumers' lives across the sports nutrition, functional beverage, and superfood categories.