WE OUTSIDE CPG

We Outside CPG is a Southern California-based sales and field marketing agency specializing in CPG brand representation and retail execution. The company serves emerging and established consumer packaged goods brands seeking experienced, on-the-ground sales support in the competitive SoCal market without the overhead of building an in-house field team. Operating under the philosophy that 'Only The Work Can Save You,' the agency emphasizes grit, hands-on execution, and data-driven decision-making as the foundation of its approach to brand growth. Their service model is built around five core pillars that can be engaged individually or combined into a comprehensive program. Key Accounts management covers the full spectrum of buyer-facing activities, including buyer meetings, promotional calendar development, pricing strategy, competitive positioning, contract and new item form (NIF) submissions, sales forecasting, and data analysis. Field Sales services deliver 40 or more retail stops per week, encompassing shelf resets, void fills, display builds, and proactive out-of-stock identification before revenue is lost. Merchandising ensures planograms are maintained, facings and shelf tags are kept accurate, and displays are properly executed at every stop, with photo documentation provided as proof of performance. Brand Building services extend beyond shelf placement to include in-store demos, retail events, and staff training designed to convert a new placement into sustained, repeat purchases. Distributor Management rounds out the offering, with dedicated oversight of relationships with major natural and specialty distributors including UNFI and KeHE, as well as Direct Store Delivery (DSD) partners. This includes chargeback resolution, depletion analysis, and order flow management to keep supply chains moving efficiently. We Outside CPG positions itself as a turnkey solution for brands that need experienced field representation but want to avoid the costs and complexity of recruiting, hiring, and training internal sales staff. The team brings established relationships with key retail buyers, chain and independent accounts, and distributor networks across Southern California. Pricing is structured around two primary monthly retainer models, making the service accessible for brands at various stages of retail distribution. The agency covers both chain retailers and independent stores throughout its Southern California territory, giving brands broad market access within the region.