Wavers

Dough Briks is a consumer snack brand rooted in the culinary vision of childhood friends David Dobrik and Ilya Fedorovich, who brought their Midwest upbringing to Los Angeles after launching a pizza concept on Sunset Boulevard in 2022. The brand channels the comforting flavors of Chicago-style food culture and reimagines them in a modern, playful snack format designed for today's on-the-go consumer. Dough Briks produces a line of thin, crispy, layered snack bricks that emphasize bold flavor, satisfying crunch, and clean-label attributes. The product lineup prominently features two signature flavors: an Extra Cheesy variety and a Sweet and Spicy Hot Honey variety, both of which are available in convenient 6-packs suited for individual snacking, sharing, and retail distribution. The snacks are characterized by their light and airy layered texture, delivering a loud, satisfying crunch in every bite. From a product formulation standpoint, Dough Briks products are cholesterol free, trans fat free, non-GMO, and contain no artificial flavors, positioning the brand squarely within the better-for-you snack segment that has seen significant growth among health-conscious consumers. All products are proudly made in the USA, underscoring a commitment to domestic manufacturing and consistent quality control. The brand targets snack enthusiasts across a wide range of consumption occasions, including late-night snacking, game day gatherings, and midday cravings, making it versatile for both everyday retail and impulse purchase channels. With special limited-edition packaging offerings and a strong consumer review presence, Dough Briks is building brand equity through product innovation and direct-to-consumer engagement. The company represents an emerging challenger brand in the salty snack category, blending celebrity-adjacent founding credentials with a focus on accessible, craveable snack products.