Voodoo Brands

Voodoo Brands is a leading brand strategy and creative agency specializing in helping consumer brands achieve growth, differentiation, and long-term value. With over 35 years of experience, Voodoo Brands partners with food, beverage, wellness, and lifestyle companies to invent, evolve, and reimagine brands that resonate with consumers and redefine categories. The agency was formerly known as Retail Voodoo and recently rebranded to Voodoo Brands, maintaining the same team, services, and mission with a refreshed outlook.\n\nVoodoo Brands offers a comprehensive suite of services designed to address every aspect of brand development and growth. Their core offerings include 360° brand development, category and competitive audits, trend analysis, audience and persona development, qualitative and quantitative research, brand positioning, go-to-market strategy, tone and voice development, design, packaging, and activation. The agency is dedicated to helping brands navigate change, stand out from the competition, drive growth, and create long-term value.\n\nThe company’s approach to brand strategy is rooted in deep research and insights. Voodoo Brands conducts thorough audits and analysis to understand the competitive landscape and identify opportunities for differentiation. Their trend analysis and audience insights inform the development of brand positioning and value propositions that set their clients apart. The agency also specializes in codifying mission, vision, values, and beliefs to ensure internal alignment and external resonance.\n\nIn addition to strategy, Voodoo Brands excels in creative execution. Their design and packaging services help brands communicate their story and values at every touchpoint. The agency develops visual identities, campaigns, and websites that create memorable brand experiences and drive conversions. Their expertise in packaging design ensures that products stand out on shelves and connect with consumers.\n\nInnovation is another key pillar of Voodoo Brands’ offerings. The agency helps clients define and build the future through opportunity definition, product and experience design, prototyping, and pilot planning. Their innovation roadmaps guide brands in finding new areas for growth and improvement, bringing new ideas to life, and testing them effectively.\n\nVoodoo Brands has an impressive client roster that includes some of the most recognized names in the food, beverage, and consumer goods industries. Notable clients featured on their website include Kerry, Del Real Foods, Krusteaz, Franz, Essentia, ConAgra, Walmart, Nike, Kind, Pepsi, FritoLay, Starbucks, REI Co-Op, Talking Rain, Trident Seafood, Culligan, Gardein, GoGoSqeez, 7-Eleven, and Evol. The agency’s case studies highlight their ability to spark significant growth, create new categories, evolve established brands, and reverse declining sales.\n\nVoodoo Brands’ capabilities extend across a wide range of services relevant to consumer packaged goods (CPG) companies. These include audits and analysis, audience insights, research and insights, trend analysis, brand positioning, naming, visual strategy, packaging design, environment design, branded ecosystem development, sales collateral, photographic direction, tradeshow support, exterior signage, brand bibles, and website development.\n\nThe agency is headquartered in Seattle, WA, and serves clients nationwide. Their team of experts is dedicated to delivering impactful strategies and creative solutions that drive brand performance. Voodoo Brands is committed to helping clients demand more from their brand strategy and package design, ensuring that every brand they work with is positioned for long-term success.\n\nIn summary, Voodoo Brands is a trusted partner for consumer brands seeking to grow, differentiate, and thrive in competitive markets. Their holistic approach, deep expertise, and proven track record make them a go-to agency for brand strategy, innovation, and creative services.