von Trapp Brewing

Von Trapp Brewing is a Vermont-based craft brewery located in Stowe, Vermont, producing Austrian-style lagers inspired by the legacy of the Von Trapp family — the same family whose story inspired the iconic musical and film "The Sound of Music." Founded with a mission to bring the crisp, flavorful lager traditions of Austria to the American craft beer market, the brewery has earned national recognition, including the prestigious 2024 Great American Beer Festival "Brewery of the Year" award, cementing its reputation as one of the country's premier lager-focused craft breweries.

The brewery specializes in Vermont-made, Austrian-style lagers, a relatively rare focus in the American craft beer landscape, which tends to favor ales and IPAs. This dedication to lager craftsmanship sets Von Trapp Brewing apart and appeals to consumers and trade buyers seeking well-executed, traditional European-style beers produced with American ingredients and sensibility. Their beers are described as flavorful, crisp, and quality-driven, reflecting both Old World brewing traditions and the terroir of Vermont.

Beyond beer production, Von Trapp Brewing operates a full hospitality destination on its Stowe, Vermont campus. The Von Trapp Bierhall serves as an on-site dining and tasting venue, open seven days a week, offering guests the opportunity to enjoy the brewery's lineup alongside food in an immersive Austrian-inspired setting. Brewery tours are offered multiple times per week, providing educational experiences for consumers and trade visitors alike.

The brewery is closely affiliated with the Von Trapp Family Lodge and Resort, a well-known Vermont destination property, making it a unique vertically integrated hospitality and craft beverage operation. This integration with a resort and recreational destination gives the brand significant visibility among tourists and regional consumers, as well as a distinctive storytelling platform rooted in one of the most recognizable family narratives in popular culture.

Von Trapp Brewing also offers contract brewing services, indicating production capacity and technical capability beyond its own brand portfolio. This positions the company as a potential partner for other beverage brands or regional producers seeking brewing expertise and infrastructure in Vermont. The combination of award-winning brewing, hospitality operations, contract brewing capacity, and a storied brand heritage makes Von Trapp Brewing a notable and multifaceted player in the New England craft beer market.