Vita Pop

Javea

Categories

CPG Companies

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Contact Information

Website

vitapopsoda.com

Phone

625911352

Location

Javea 03730

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About

Vita Pop is a European functional beverage brand producing prebiotic soda drinks designed to combine great taste with tangible gut health benefits. 


Founded by Laura and Matus, the brand was inspired by a growing functional drinks culture observed across Asia and North America, particularly in Osaka and Los Angeles, where benefit-driven beverages had become mainstream. 

Returning to Europe, the founders identified a gap in the market: functional sodas that genuinely prioritized flavor alongside wellness credentials. The result is a line of carbonated prebiotic soft drinks that deliver 5 grams of prebiotic fiber per 330ml can, formulated to support gut health without compromising on taste or drinkability. 

Vita Pop's product range currently includes several distinct flavor profiles: Watermelon & Lime, Lemon & Ginger, Mango Passion, Raspberry, and a Variety Pack containing an assortment of all available flavors. Each SKU is sold in 12-can packs at 330ml per unit, positioned at an accessible price point for direct-to-consumer retail. 

The brand's core product philosophy centers on all-natural ingredients, low calorie content, and the complete absence of artificial additives — a positioning the brand summarizes as 'No BS Inside.' 

The prebiotic fiber used is integrated in a way that the company claims does not alter the sensory experience, meaning no chalky aftertaste or muted flavors, which is a common criticism of functional beverage formulations. 

Vita Pop targets everyday consumers who are health-conscious but unwilling to sacrifice enjoyment, positioning the product as a lifestyle beverage appropriate for social occasions as well as daily routines. 


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Services & Capabilities

Functional Beverage Production, Prebiotic Fiber Formulation, Carbonated Soft Drink Manufacturing, Direct-to-Consumer E-Commerce, Variety Pack Assembly, Low-Calorie Formulation, Natural Ingredient Sourcing

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