Violet PR
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About
Violet PR is an award-winning boutique public relations agency headquartered in Montclair, New Jersey, founded in 2010. The firm has established itself as a specialized leader in economic development communications, earning recognition as the number one boutique PR agency in the United States by the Public Relations Society of America. Since 2019, the agency has accumulated more than 50 national and state awards for media relations excellence, underscoring its consistent performance in earned media outcomes.
The agency serves clients across several key sectors, including economic development organizations, commercial real estate, architecture and engineering firms, and media, arts, and social good initiatives. Its client roster has included prominent organizations such as the Economic Development Partnership of North Carolina, Invest Buffalo Niagara, Switzerland Global Enterprise, and the Greater Topeka Partnership, among others.
Violet PR's core service offerings encompass media relations, social media strategy, and content development. The team leverages authoritative data sources — including the Bureau of Labor Statistics, U.S. Census, Bureau of Economic Analysis, Milken Institute, and World Bank — to identify emerging trends and news hooks relevant to journalists and target audiences. This research-driven approach enables the agency to secure placements in high-profile national outlets such as The Wall Street Journal, CNN, USA Today, Forbes, Fast Company, and CNBC.
In a single year, the team has generated more than 1,000 news stories and 10 billion media impressions for clients, demonstrating a capacity for high-volume, high-impact media programs. The agency custom-designs communications strategies tailored to each client's objectives, functioning as an embedded extension of client teams to ensure responsiveness to breaking news and policy developments.
Leadership at Violet PR emphasizes diversity, actively seeking to amplify stories of minority- and women-owned businesses. The firm positions itself as a nimble, boutique alternative to large agencies, offering personalized service and long-term client partnerships that enable strategic agility in fast-moving media environments.
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