Variety Coffee

Variety Coffee Roasters is a Brooklyn-based specialty coffee roaster and multi-location café operator founded in 2008 in the Williamsburg neighborhood of New York City. The company has grown from a single café on Graham Avenue to nine locations across New York City communities, including Chelsea and the Upper East Side, with a dedicated standalone roastery in East Williamsburg that opened in 2019. Roasting operations began in 2014 inside their Bushwick café before expanding into a purpose-built facility, reflecting a commitment to in-house quality control and freshness at scale. The company roasts coffee daily, positioning itself as a freshness-first specialty roaster that curates its menu around the seasonal growing cycles of coffee-producing regions worldwide. Rather than maintaining a static menu, Variety Coffee Roasters continuously rotates its offerings to feature only the freshest harvests available, drawing from various global coffee-growing regions. This seasonally driven sourcing approach is a core differentiator in the competitive New York City specialty coffee market. Beyond its café footprint, the company operates a direct-to-consumer coffee subscription service that delivers freshly roasted coffee on a recurring basis, catering to home brewers who want consistent access to café-quality coffee. The brand also sells retail brewing equipment and accessories, including French press, V60 pourover, and Chemex brewers, supporting a full home brewing experience. Gift cards and curated gift packs are available for retail purchase, broadening the company's consumer touchpoints beyond in-café sales. Variety Coffee Roasters serves the NYC community across multiple neighborhoods and markets its products to both direct consumers and home enthusiasts seeking premium, freshly roasted single-origin and seasonal coffees.