Unchartered Territory

Unchartered Territory is a global brand building agency specializing in international expansion for consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands. Founded by Ben Dando, a seasoned executive with leadership experience at Liquid Death, Karma Drinks, Califia Farms, Coca Cola, Red Bull, and Danone, the agency leverages decades of expertise to help brands navigate the complexities of international growth. Unchartered Territory’s team consists of trusted industry experts and global brand builders who provide strategic guidance, proof of concept in new markets, and operational support to increase brand valuation and drive scalable growth.\n\nThe agency’s core services include market entry strategy, go-to-market planning, international expansion, and operational optimization. They work closely with founders, CEOs, and executive teams to identify new opportunities, build for sustained growth, and turn insights into actionable plans. Their approach is highly tailored, focusing on setting clear goals, developing customized go-to-market strategies, and expanding brands into new markets and channels.\n\nUnchartered Territory is known for its ability to unlock new growth opportunities and deliver clear execution for successful expansion. The agency emphasizes rapid brand and category growth, optimizing operations for profitable scaling, and boosting visibility and engagement through authentic advocacy and brand development.\n\nNotable clients and brands associated with Unchartered Territory include Liquid Death, where Ben Dando served as Managing Director International, and Califia Farms, where he led the brand’s successful entry into the UK market. The agency’s leadership has also worked with global giants such as Coca Cola, Red Bull, and Danone, bringing a wealth of experience in building and scaling brands internationally.\n\nUnchartered Territory’s founder, Ben Dando, has been recognized as one of Marketing Week’s Top 100 most effective marketeers in 2024, awarded Campaign’s Power 100 for influential leaders in CPG in 2023, and nominated for CEO of the year in 2023, 2021, and 2020. His vision for the agency is to use the collective expertise of the team to guide brands through international expansion, providing proof of concept in new markets and channels, and ultimately increasing brand valuation as they help clients scale and grow.\n\nThe agency’s process is structured around four key pillars: mapping smart strategies, charting a course, scaling at speed, and optimizing and amplifying operations. This comprehensive approach ensures that brands are well-positioned for sustained success in new and existing markets.\n\nUnchartered Territory’s capabilities extend beyond strategy and planning to include hands-on execution and operational support. They help brands navigate regulatory environments, build distribution networks, and establish local partnerships to ensure successful market entry and growth. The agency also offers ongoing support to optimize operations, boost visibility, and foster authentic brand advocacy.\n\nIn addition to their work with established brands, Unchartered Territory is committed to supporting emerging brands and startups looking to expand internationally. Their team provides mentorship, advisory services, and access to a global network of industry contacts to help new brands succeed on the world stage.\n\nUnchartered Territory’s reputation is built on a track record of delivering results for clients in the CPG and FMCG sectors. Their client testimonials highlight the agency’s ability to navigate complex multinational environments, build sustainable and successful brands, and execute high-impact growth strategies.\n\nIn summary, Unchartered Territory is a leading global brand building agency with a focus on international expansion for CPG and FMCG brands. With a team of experienced industry experts, a proven track record of success, and a comprehensive suite of services, the agency is well-equipped to help brands achieve their growth ambitions and reach new horizons.