Twofold Brand Studio

Twofold Brand Studio is a boutique brand marketing and strategy consultancy founded by Kim Kaminsky and Alex Lovallo, two seasoned brand professionals with deep roots in consumer lifestyle, food, and home decor industries. The agency specializes in helping consumer brands build awareness, develop compelling brand narratives, and execute integrated marketing strategies across channels. Drawing on decades of combined experience with iconic consumer brands and high-profile lifestyle companies, Twofold Brand Studio offers a rare blend of creative storytelling, public relations expertise, and strategic brand positioning tailored to the CPG, food and beverage, hospitality, and lifestyle sectors. Kim Kaminsky brings extensive experience from the food and hospitality world, having served as VP of Brand for Milk Bar, the celebrity chef-founded omni-channel dessert brand, where she led PR, social media, influencer marketing, partnerships, and creative direction for six years. Her work drove significant national brand awareness through high-profile media placements and buzz-generating partnerships. Prior to that, she built her career working alongside world-renowned chefs, Michelin-starred restaurants, and hospitality industry leaders, giving the studio a sophisticated understanding of the premium food and beverage landscape. Alex Lovallo contributes expertise in lifestyle, home decor, and luxury retail branding. Her career includes time on Martha Stewart's PR team and senior brand marketing roles at One Kings Lane and Rugs USA, where she led a comprehensive full-scale rebrand and the company's first-ever formal brand strategy initiative in its 20-plus year history. She also developed Rugs USA's inaugural designer collaboration program, which generated measurable gains in brand awareness, consumer trust, and media coverage. Together, Kaminsky and Lovallo offer CPG and consumer brand clients a full-service brand-building partnership that spans brand strategy, rebranding, public relations, social media, influencer marketing, creative direction, and partnership development. The studio is particularly well-suited to emerging and mid-market consumer brands seeking to elevate their positioning, launch new products, or execute meaningful rebrands with the rigor and creativity typically associated with larger agency partners. Based in the New York area, Twofold Brand Studio serves clients across the consumer packaged goods, food and beverage, home goods, and lifestyle categories.